Progressive Digital Media Group Plc is one of the UK’s leading digital marketing organisations.
Starting in 1999 as an email marketing specialist, Progressive Digital Media Group Plc has grown through a combination of organic growth and a series of strategic acquisitions to become a leading player in digital marketing offering unique and effective solutions to bring advertisers and consumers together.
Online advertising now accounts for over 16% of all advertising spend (IAB, 2008) in the UK, and with an offering that encompasses five major channels, the Group offers a comprehensive portfolio of marketing solutions for organisations seeking to take advantage of the benefits of this new media.
In April 2007, Progressive Digital Media Group Plc was voted Online Company of the Year at the Growing Business Awards, sponsored by T-Mobile, and was awarded two awards at the Connect Awards, one at the Data Strategy Awards and one IMA award in 2008.
Email Marketing
Through its media divisions, tmnmedia in the UK and TAPPS in Holland, and the Group’s advertising agency EDR, Progressive Digital Media Group Plc plc offers an unrivalled ability to reach consumers through email marketing. Generating over 20 million responses a year using fully opted in, highly branded data, Progressive Digital Media Group Plc plc brings an expertise in consumer targeting and behaviour to one of the fastest growing advertising channels in the UK
Affiliate Marketing
Through a network of over 100,000 website publishers together with nearly 1,000 online advertisers, AffiliateFuture is one of the UK’s leading affiliate networks, specialising in travel, telecoms, retail and finance. AffiliateFuture sends over 60 million visitors to its advertisers every year, generating over £130m of sales for retailers in 2007.
AffiliateFuture’s offering is complemented by EDR, which offers a consultative solution to advertisers looking to unleash the power of affiliate marketing.
Website Publishing
TMN Group plc’s tmnpublishing, generates over 8 million visitors every year through its websites, which include MutualPoints, the UK’s leading rewarded shopping site, the competition portal PlumPrizes and Henoo.com, one of the first price-comparison portals for travel.
Lead Generation
Progressive Digital Media Group Plc’s advertising agency, EDR, operates the UK’s leading planning-and-buying lead generation software, PureLead, which ensures that its prospect leads for clients are of the highest calibre. Having won numerous awards, PureLead leads the market in ensuring that leads are cleansed, de-duped against existing data and treated in a manner in which the consumers seeking feedback from the advertisers appreciate and respond to.
Research
Online market research is one of the fastest growing areas online. Utilising the efficiencies of the internet to ensure swift and efficient response to clients, The iD Factor delivers over one million market research survey responses every year to its clients through its own select panel, Home of Research. ICD Research utilises the internet to deliver high quality qualitative and quantitative solutions to end clients, notably via online focus groups.
