Paul has a long and established background in market research, working in Australasia, the Americas, EMEA and the UK with clients that included Microsoft, the International Herald Tribune, O2, Tourism Australia and Virgin Money, to name a few. Prior to joining The iD Factor, Paul worked as the client services director for Roy Morgan International, helping establish and set up their business in the UK. In 2005, he was appointed research and insight director of The iD Factor and 18 months later was responsible for the creation of the Group’s research consultancy division, ICD Research. Paul now oversees both expanding divisions. |