With three core divisions covering a unique blend of online media, agency and research services, the Group has both the appropriate structure and clear strategy to ensure that we capitalise on the undoubted market opportunity.
Online market growth
2006 saw continued growth for online advertising, fuelled by further migration from traditional advertising mediums to the internet. Over 12 per cent of advertising spend is now allocated to online. The benefits of internet advertising, coupled with the fact that the internet is second only to TV in the number of hours spent by consumers each week on the medium, is driving year-on-year growth by an anticipated 35-40 per cent.
The internet has revolutionized the way we communicate and gather information. It is the Group’s continual goal to ensure we offer clear and concise services and opportunities to advertisers to reach consumers, and to ensure we see an ever-increasing return on their investment. Quality of service remains central to our offering.
Our strategy
2006 saw the integration of our two acquisitions from late in the previous year, EDR and The iD Factor, and the maturing of the Group as we changed our name to TMN Group plc from themutual.net, and focused on building a full service offering to our clients. Strategically, with the integration of the companies complete and housed in a single location in Holborn, London, we are now well positioned to build on our history of success and deliver a range of services to online advertisers.