TMN Media offers advertisers a range of opportunities to reach consumers through email and websites. Investment in technology over a number of years has put TMN Media at the forefront of email delivery, allowing it to service 10 million consumers over multiple databases. Many of the databases are owned, offering high-margin business, and based on having strong relationships with the users. We also support the advertising sales for numerous high brand databases such as ASOS, Handbag.com and thetrainline. This is truly a unique offering, giving advertisers a broad range of choice in getting the right exposure and response to their advertising.
Understanding the benefits of sending targeted and relevant email is a key facet of the success of TMN Media. The email industry is highly regulated in order to prevent spam, with EU legislation in 2003 guiding credible email providers with rules on how to opt-in and treat members of databases. The Group’s data compliance policies ensure that only users who want to receive email from the databases we own and run are targeted. Our approach being that there is no point in a user receiving email, from whatever source, if they are not going to respond positively.
TMN Media has benefited from some notable developments. We launched our new competition & lead generation website, www.plum-offers.com, which offers advertisers a safe and high-quality route to generating prospects for their own databases. Essentially, we are passing on our expertise in buying members for owned and partnered databases, allowing our clients a unique and valuable insight and partner in generating databases on their behalf.
“Lead Generation” is one of the fastest growing sectors in internet advertising in the US (source: IAB US), and we believe that TMN Media, with Plum-Offers, together with EDR’s latest offering, is well positioned to become a major player in this area.
